That leaves another ~55,000 Accord and Civic sales that disappeared. Its “truck” (crossover & SUV) sales were only up ~25,000 in 2018. I do see a ton of Honda crossover ads, but I took a look at Honda “truck” sales and that didn’t resolve the equation.
(Remember, ignore the 140,000 Model 3 sales in the US.) This is approximately the time people should be exploding with the 100% certain claim that Honda’s car sales are down because of a shift to crossovers and SUVs.
My first thought: perhaps Honda is actually hurting the most from the Model 3’s rise. Honda Accord sales were down ~30,000 in 2018 in the USA, and Civic sales were down ~50,000. This month, it was some Honda numbers that jumped out at me (rather than Toyota or BMW numbers). While doing so, I sometimes notice interesting things that I never would have run across if not scouring the data the automakers put out. I collect auto sales from all US automakers each month in order to put together auto sales reports that put Tesla’s rise into fun and interesting context, and to also put overall electric vehicle (EV) sales into context (but sales of the other models are depressing, not fun). To start, let me just put this out here: I’m not claiming Honda’s car sales are collapsing solely because of the Model 3 (even though Tesla Model 3 sales totaled ~140,000 in the US in 2018 and two of the top models buyers were coming from were the Honda Accord and Honda Civic).